Mountain Motorsports in the Wild

Ryan Hardwick: Le Mans Winner

25 years ago, Ryan Hardwick co-founded Mountain Motorsports with his best friend and business partner, Justin Price. The same passion and drive that has built this company for 25 years, is how he also brought home a win from one of the most iconic motorsports races in the world, The 24 Hours of Le Mans. Check out how the co-founder of a single line Honda Dealership in Sevierville, Tennesee 25 years ago, became a 2025 Le Mans Champion.

Happy Holidays

As we wrap up the Holiday Season and enter 2026, we want to take the time to reflect on the past 25 years of Mountain Motorsports. What started as a single line Honda dealership in Sevierville, Tennessee 25 years ago, has grown into 11 dealerships across 3 states, with over 300 team members selling dozens of brands to thousands of valued customers.

 

Each individual that passes through our doors becomes a part of our family, and that family we’ve built over the past 25 years is how we’ve made it to where we are today. We are endlessly grateful for our team, customers, and friends who make up the family that we owe everything to, and we can’t wait for that family to experience all that 2026 will bring with us.

Josh Hill

In 2023, the freestyle and Supercross icon, Josh Hill, joined the Mountain Motorsports family. Whether he’s racing, sending gnarly jumps, or hosting the most epic freestyle motocross event of the year, you can always find Josh on two wheels. Whether it be a classic dirt bike, electric innovation, or ATV’s and Side by Sides to build wild tracks and stunts, Josh Hill knows every form of motorsports like no other.

The Reeds

In 2020, for his final Supercross season, we had the honor of signing on an absolute motocross legend, Chad Reed. Now, almost 5 years later, we continue to support Chad, as well as his three kids, Tate Reed, Kiah Reed, and Pace Reed as they embark on a new adventure with the upcoming generation of motocross.

 

You will see plenty of dirt bike content from the Reed family on our pages, but you can also follow their day to day journey more closely on their channel, TwoTwoTV.

Giving Back to the Community

We are so blessed to have built such an incredible customer base over the last 25 years, so it’s important that we give back to the communities that have allowed us to grow. We understand the passion for motorsports better than anyone, which is why we’ve partnered with Make-A-Wish year after year to support that passion in kids who deserve it most. In addition to Make-A-Wish, we’re honored to work with several other local charities and organizations to spread the love and blessings that Mountain Motorsports has provided for so many years.

Hero Builds

Side by Sides, or UTV’s, are plenty cool as it is, but at Mountain Motorsports, you can find what we call Hero Builds. These are side by sides that our teams build out with insane upgrades, parts, and accessories to give you unique, one-of-a-kind options that will knock your socks off.

 

Check out Conyers’ insane Hero Build that’s available for purchase now. It’s a 2025 Can-Am Maverick R MAX RS that our sales, parts, and service teams worked together to upgrade. They added a light bar, windsheild, level 3 audio kit, extra subs, rock sliders, an audio roof, and more to take this epic machine to the next level!

LINK TO UNIT

Community Events

With 11 dealerships across 3 states, Mountain Motorsports has become a part of so many communities, and it’s our mission to make a positive impact within each community as much as possible. Throughout all of those locations, we carry dozens of the top brands in motorsports, from classics like Honda, Yamama, and Kawasaki, to newer, innovative brands like Stark Future and E-Ride Pro. We do events and demo opportunities with as many manufacturers as possible to keep our customers informed and connected, as well as give back to the communities that we are so blessed to call home.

Our Team

Mountain Motorsports has a team of over 300 hardworking individuals committed to making your experience at our dealerships remarkable. We couldn’t be where we are today without this team, so it’s important to us that our team is not only well taken care of and appreciated, but also known by the customers they are dedicated to serving.

 

Each member of our team is driven by a passion for what we sell and how we sell it. We want our customers to know that they aren’t just trusting someone random to help guide them through their adventure, they’re trusting a fellow enthusiast who’s there to share their love and knowledge of a sport that plays a massive role in their own life.

Upcoming Events

We are looking forward to 2 Tennesee Boat Shows this February. The first will be in Chattanooga on February 5th through February 8th, and the second will be in Knoxville on February 26th through March 1st. 

As always, these annual boat shows offer insane deals to our customers on a wide range of personal watercraft and boats from brands like SeaDoo, Kawasaki, Yamaha, and Manitou. 

We can't wait to see you all there and get you an unbelieveable, exclusive deal on the watercraft of your dreams!

Boat Show Season

Not only does January kick off the new year, but it also kicks off boat show season. Within the first few months of 2026, Mountain Motorsports participates in several boat shows around our dealerships, including the Atlanta, Knoxville, and Birmingham Boat Shows.

 

These shows are a way to give our customers insane, exclusive deals on all the watercraft we have to offer ahead of peak lake season. If you’re looking for an overview of options, or a crazy, one-time deal, the boat shows are where you need to be.

ATLANTA BOAT SHOW INFO LINK
BIRMINGHAM BOAT SHOW INFO LINK
KNOXVILLE BOAT SHOW INFO LINK